Field of Dreams
ABCD’s Annual Softball Fundraiser at Fenway Park
ABCD’s Field of Dreams is a one-of-a-kind fundraising event that transforms Fenway Park into a field of opportunity—for both corporate teams and the young people of Greater Boston. Each year, companies like Amazon, Wayfair, and Boston Children’s Hospital step up to the plate in support of ABCD’s SummerWorks program, which provides paid jobs, mentoring, and career training to local youth. Over its 20+ year history, Field of Dreams has raised millions to support this essential initiative.
For this event, I collaborated with my senior designer to create a full suite of digital materials to ensure clear communication, strong branding, and engaging outreach. My role in development included:
Microsite Design
Social Media Content
Social Media Banners
Microsite
I designed and developed the complete Field of Dreams microsite on Wix, which serves as the central hub for all event-related information. The site includes detailed sponsorship packages, registration links, curated galleries of past events, custom branding elements, and program impact highlights. As the public face of the event, the microsite was designed to be both informative and visually compelling.
Social Banners
Designed branded header graphics for LinkedIn, Facebook, and X (formerly Twitter), aligning with the event’s custom visual identity while maintaining consistency across ABCD’s social platforms.
